powering the creators

Bluehost, a domain hosting giant, and long time partner of Wordpress, wanted to tap into the Indian market to become a preferred brand. Tasked with a brand revamp, Bluehost chose to reach people who genuinely needed easy websites and domain configurations. With that in mind,
this campaign aimed to be an ode to the creator class.
The Self-Made, The D-I-Y and The Hands-On folks. Emphasising on their quirks and eccentricities and how Bluehost services would fit them best. And in the end, Bluehost’s first campaign in India was met with a warm welcome from the audience.