My History

Creative Consultant
DDB Group SINGAPORE
[MAR 2025 - PRESENT]

Time to see how far persistence can carry this boy.

Brand: McDonald’s, Google Play, Changi Airport and Audi

Creative Consultant
DDB Mudra (North)
[JUL 2024 - MAR 2025]

By now you can see this place loves me to bits. Got back on the saddle for the third time with India’s most iconic motorcycle brand, and its extended family. This time, the KRA being world domination. Yikes!

Brand: Royal Enfield, Reown, RE Services

Creative Consultant
Virtue Worldwide
[Aug 2023 - Dec 2023]

Dived into the heart of culture to make it beat better. An agency where I witnessed the true power of borderless creativity, the leanest team and the punchiest work.

Brands: Johnnie Walker, Black & White, Black Dog, The Revolver Club

Creative Consultant
DDB Mudra (North)
[Aug 2022 - Feb 2023]

Thank my lucky stars for being in high demand in places other than where I live. Took on the challenge of setting a tone of voice for the most prestigious motorcycle brand in India (and the subcontinent). Celebrated crazy bloopers wrapped in a rap for New Year’s. And did some more business with Ronald McDonald again.

Brands: McDonald’s India [N+E], Royal Enfield, Snickers, Skittles, Doublemint

Creative Consultant
DDB Mudra (North)
[Nov 2021 - Feb 2022]

Something good came out of the many lockdowns at the start of this decade. Despite the internal conflict, I switched sides and partnered with Ronald after my many attempts to take him down with the (Burger) King. Helped a tech conglomorate find their voice and discover their identity. Sold sandals that I actually wore irl. And finally took a virtual tour of the islay to expand their digital footprint with their signature blends.

Brands: Mcdonald’s India [N+E], HCL Enterprise, Sparx, Oakenglow, Glenlivet, Scapa, Aberlour

Senior Copywriter/Copy Supervisor
Famous Innovations
[Jun 2018 - Jun 2020]

Cutting edge work with cutting edge workaholism. Lots of caffiene, lots of hours at work, lots of good folks whom I now call friends . Switching over from digital advertising, I was finally ready to embrace the integrated thinker within. No regrets.

Brands: Dainik Bhaskar, Van Heusen, Simon Carter, Men of Platinum, Burger King, Zee Melt

Senior Copywriter
Chimp&Z Inc.
[Feb 2017 - Feb 2018]

Big brands, small shop. Infinite potential and ample opportunities.
Brands: Tata Sky, DHL, French Connection, TedxGateway

Senior Copywriter/Creative Head
Fruitbowl Digital Media
[Mar 2015 - Dec 2016]

To lead, or to pretend to lead. Turns out whatever I did worked out.
Brands: Mumbai Metro, Mahindra Susten, and some 28 other brands.

Junior Copywriter
Zebracrossing Paradigm Pvt. Ltd.
[Jan 2014 - Dec 2014]

First gig. First headline. First radio spot. First of many things to come.
Brands: Fern Group of Hotels, Cloud 9 Energy Drink, Shout, Ahuja L’amour, Acetech