Protect your play

Google Play brought Indonesian martial artist and action star Joe Taslim aka Sub Zero, into the virtual battleground through a high-stakes gaming tournament that blurred the line between play and performance. Designed as a cinematic experience, the campaign invited gamers, from Indonesia and Thailand, to step into Taslim’s protector squad, testing their skills under pressure while reinforcing smart and responsible online play. The ultimate winners were flown to Jakarta for an all-expenses-paid experience alongside Taslim himself.