ART OF MOTORCYCLING

An initiative to fuel the passion for motorcycling through the power of art. In its 4th installment, Royal Enfield chose to ride to the next millennium to envision the future of motorcycling with the help of their audience and their unbridled imagination. The campaign scaled up to everything you could imagine. Starting with an online art competition across 11 countries, to winning canvases being turned into merchandise via cool collabs, to a special showcase at Royal Enfield’s ultimate annual festival that stands for everything motoculture: Motoverse.

Oh and finally, a limited edition comic built around their iconic motorcycle, Bullet.
At 40,000 entries from around the globe, the sheer volume of art made was staggering.