burrraaahh!!
McDonald’s launched its Butter Chicken Grill and Butter Paneer Grill burgers in India’s North and Eastern markets. The flavours were authentically Punjabi, and to bring that feeling alive, the campaign encapsulated this emotion in a single Punjabi expression of unbridled joy - Burrraaahh!!.
The brand film was met with a lip-smacking ovation
across the north and eastern regions of india.
supported by fun content and product films on instagram
Closely followed by the print and ooh ads
INFLUENCERS HOPPED ONto THE BANDWAGON
TO REVIEW THIS NEW CULINARY DELIGHT
THIS CHEF DECONSTRUCTED the MASTERPIECE FOR HOMECHEFS
AND THIS DUDE SOMEHOW CAUGHT WIND OF IT TOO…
the butter Grilled bites INSTA-GAME
ALSO took on a life of its own
custom burrraaahh boxes were sent to influencers
for the final leg, mcdonald’s partnered with
Kings XI - an IPL team for a meal combo.
and even managED to get their star player to try our custom burrraaahh box live on instagram.
tl;dr?
Check out the case below
Team DDB [North]: Iraj Fraz Batla, Vinit Bharucha, Rahul Dutta, Akhil & Shamoeeta Mukherjee
Press: Campaign, Brand Equity, Curly Tales