It’s 👌🏽
to give a 💩…

Everybody wants to change the world, but nobody wants to change the toilet paper. This very thought led us to look at how people behave around us, and the one thing that stood out was that arm-chair activists love to preach, but seldom practice.
Case in point, how they conveniently shy away from taking the responsibility of cleaning up after their ever-so-loveable pets who have done their business on the streets. So we partnered with BMC - The Mumbai Muncipal Corporation, to remind people that it’s good to give a shit, better to clean it up.