The
Year
End
wrap
of
hilarious
blunders
While Spotify wraps have become all the rage, Snickers decided to make its own rendition of this viral phenomenon. Albeit, a little differently. After identifying the most viral faux-pas, mishaps and blunders in 2022, Snickers collaborated with Delhi’s underground rap sensation - MC². With his impossible-to-beat rhymes, Snickers created The Year End wRap of Hilarious Blunders, with help from @nehadoodles for the caricatures. Finally, encouraging the viewers at home to spot the epic blunders of 2022 , in exchange for a Snickers mini-monster truck. Resulting in a campaign that not only grabbed attention, but also got the audience to play along. Reminding everyone that you are not you when you are hungry. Now this campaign has become a reccuring year-end IP .
The campaign in a nutshell
The [w]Rap
It all began with INNOCENT REMINDERs asking people to be kinder to themselves the next year By not going hungry.
THE teaser hinted at snickers cooking up something for what would have been a memorable year.
for various reasons, of course.
DROPpED THE rap BY MC²,
higlighting famous “HANGRY” blunders of 2022.
NUDGING the audience
to spot THEM ALL
FOR AN ENTICING REWARD.
The first video is an interspersed edit of MC² with doodles from neha.doodles. And the other was to encourage the audience to spot the moments. This track was directly launched to the Instagram music library.
FOLLOWED BY A string of influencers WHO CLEARLY WEREN’t themselves WHEN THEY WERE HUNGRY
Team DDB North: Iraj Fraz Batla, Vinit Bharucha, Rahul Dutta, Akhil, Ankit Chugh, Ankur Singh & Sahaj Dang
Press: Afaqs, India Bizz, Hotelier India, Buzzincontent